FLK Starts Smart Tablet Device Based Advertising BusinessJun 17, 2011
FLK set a strategic alliance for smart tablet device based advertising business with top local media companies ETNews(www.etnews.co.kr) & ETNews Internet (www.etimesi.com), Next Daily and KT(Korea Telecom)’s mobile marketing subsidiary company KT mhows (www.mhows.com) on June 15, 2011. The full screen advertisement over smart tablet devices gives highly creative and interactive advertising effects – unlikely existing on/offline media, advertisement displayed on tablet devices provides smart tablet device users who read news articles and various kinds of magazines with fancy visual effects and in-depth information, and that’s why it’s called next generation advertising new media. With this strategic alliance, ETNews established wide range of media channels from offline newspapers, internet news and mobile application to smart tablet devices. FLK and KT mhows had started the development of mobile advertising platform for smart tablet devices in 2010 mainly targeting the local presses with their focus on highly creative and interactive display advertisement on smart tablet devices, and they now open their platform to accommodate powerful local presses who are willing to take part in this new type of cutting-edge technology based advertising industry based on their platform. Through this strategic alliance, all the parties secure valuable contents from ETNews, ETNews Internet, ebuzz and ETNews Research Center and move forward on smart tablet device based advertising business in the market. FLK and KT mhows will held an explanatory session for local media agencies and the presses to introduce their authoring tool and corresponding demonstration on July 6, 2011 at COEX, and they will start aggressive new media advertising campaigns for smart tablet devices targeting major local advertisers. About KT mhows Established on December 2004, KT(Korea Telecom)’s mobile marketing subsidiary company services various mobile marketing products of Gifty Show and Smartphone AD to advertisers and marketing firms. In July 2011, expend the business to advertisement platform over tablet in alliance with FLK. About FLK Established on April 2000 and went public on KOSDAQ in 2002, FLK is a mobile service solution provider for telecommunication companies and enterprises in Korea and APAC. FLK has provided top online/offline book distributor Kyobo Book Center with its eBook platform and reader application for smartphone devices, and they also have been operating the platform with Kyobo Book Center for active eBook business in the market. Recently, FLK introduced a lot of interesting smartphone applications and related services, and they are starting to launch mobile advertising platform business over smart tablet devices in alliance with KT mhows.